This is the key sentence:<p><i>"We need to build x, y and z, ASAP." Before you've figured out distribution? What evidence do you have that x, y and z, once built, will make customer acquisition any easier?</i><p>Find the right path, then scale it up. Which yegg (Gabriel Weinberg) did, later that year [1].<p>One could disagree with him and say that hiring people allows you to find the right path quicker, which may or may not be true.<p>1: <a href="https://duckduckgo.com/traffic.html" rel="nofollow">https://duckduckgo.com/traffic.html</a>