Perhaps the takeaway here is that one of the top marketing blog commandments - Thou Shalt Post Something Every Day - is slavishly obeyed by so many that we are awash in trite content of little real value.<p>Arguably, this was the case long before blogs came along, as evidenced by a look at the magazine rack of any supermarket, but the internet has certainly exacerbated that. Indeed, the whole reason for sites like Metafilter or even HN is that they consistently perform dual functions of content discovery and crap filtration which are beyond the capability of most individual editors. Few are given the capacity to be both prolific and consistently profound.<p>tl;dr the more frequent your blog posts, the less impact they make.