Your startup needs to understand: Aesthetic vs Design

I like seeing articles like this every now and again up here. It&#x27;s not particularly novel, and it&#x27;s not particularly groundbreaking, but I still regularly meet people who forget what role design should play in project&#x2F;startup&#x2F;etc.<p>On a slightly related note, I feel like software developer should see the design process as a valuable tool in his&#x2F;her tool belt. It&#x27;s worth it to take a brief class if you are still able&#x2F;willing.

I had a hard time with the way this concept was expressed.<p>I can&#x27;t imagine directing a designer to <i>create a cost-effective simple and desired result for a transaction</i> and expect to get anything meaningful.<p>I would like to see specific ideas and use cases in which design improves product, marketing, sales or other business areas.

The premise functions in a world where one&#x27;s design ontology permits the separation of “aesthetic” and “design.”<p>Sadly it is nothing more than a rehashing of late Modernist Ludwig Mies van der Rohe&#x27;s privileged ontogoly peddling.<p>I would hope modern work aspires higher.