My initial reaction was that he is qualifying his company with a swear word. Everyone is free to interpret how it was meant, but still.<p>Then this quote<p>> <i>I want to build a company that touches millions and millions of people in a positive way and is known as one of the great companies of our time.</i><p>This made me think about Steve Job talking to Apple employees at his return. Throwing the Michael Dell quotes at the employees, and telling them that they shouldn't stay for the salaries, and from there it will be as tough as it can be grow back.<p>Apple is considered a great company, and it touches millions of people in a positive way, my household is full of Apple products. But Steve Jobs was a douchebag, there was the no poach thing going on, there seems to have been a lot of verbal and psychological abuse to reach their level of perfection, and I don't think everyone (the server side guys working on iCloud for instance) were very happy of their jobs.<p>Some people are attracted by this kind of culture, and I don't deny it can have wonderful results. But is it something to be proud of, and acknowledge as a sane or needed state?