I'm commenting on the marketing aspect as a marketing analyst:<p>I would:<p>1) Change the navigation of the site making About 2nd.<p>In About, I honestly find it daunting that there is seemingly only one person behind it. The number of people behind a product doesn't matter so much, but it does matter how this is displayed. So for instance there is no info about Gary on who he is or to his twitter or linkedin. This kind of information is like a validation mechanism like testimonials and doesn't hurt to add. If anything, it makes the team member seem more real and accountable even if most of the users will never contact them through it.<p>The founder - Dominic St-Pierre is mentioned but there is no info about him at all.<p>2) Change your about page by:
a) Adding all team member profiles to the page
b) Providing more info about each team member
c) Adding twitter & linkedin links to the team member profile<p>Example: <a href="https://hootsuite.com/about/leadership" rel="nofollow">https://hootsuite.com/about/leadership</a>
Even larger companies like twitter and twilio do something like this - <a href="http://www.twilio.com/company/management" rel="nofollow">http://www.twilio.com/company/management</a> <a href="https://about.twitter.com/company/leadership" rel="nofollow">https://about.twitter.com/company/leadership</a><p>d) Put the team members at the bottom and the text from the founder at the top. If possible, add a story about why this company was made to solve what pain points for which audience.<p>3) Add a call to action button to 'Try Osmosis' in the navigation bar next to Login.
Your call to action on the homepage is very prominent which is great, but on other pages you need to scroll down and so you probably lose potential customers. I would be surprised if this didn't increase your conversion rate.<p>4) To allow more information to be presented above the fold, move your Osmosis logo to the left allowing you to push up the rest of the content.<p>5) Consider the structure of your homepage, we have in order:
i) Heading - Telling user what the product is in one line
ii) Video - Explaining what product is in easy format
iii) Call to Action button - To get users to sign up
iv) Pain points - how this will help the user
v) Integrations - how this will work with other user applications
vi) Testimonials - How other users find it<p>You should consider adding info about the features in the space where the pain points reside like - <a href="http://www.twilio.com/" rel="nofollow">http://www.twilio.com/</a>
That also helps the user to understand how your software will work with the integrations.
Consider a long form page. Look here for a comparison - <a href="http://conversionxl.com/long-form-or-short-form-why-not-both/" rel="nofollow">http://conversionxl.com/long-form-or-short-form-why-not-both...</a>
If you can, try to standardise the font-size across all the pages. The 13px text looks odd in contrast to everything else especially on the integrations page.<p>Consider moving testimonials up the page. KashFlow (<a href="http://www.kashflow.com/" rel="nofollow">http://www.kashflow.com/</a>) has video testimonials above the fold from different customers and twitter testimonials just below the fold. If you did move them up, then the testimonials link on the navigation page could move to a different page with more content - <a href="http://www.kashflow.com/about/our-customers/" rel="nofollow">http://www.kashflow.com/about/our-customers/</a><p>Hope that helps<p>I need to get off to work now. nb. I used to work as a marketing analyst for KashFlow and now freelance for different startups, companies & charities - uk.linkedin.com/in/jameslethem/