I would think it's useful for any kind of data where it's "write once, then read only" and there's a standard sequence (key) you'll use for almost every query. A blog, for example, or a twitter-type feed. In those cases, you're not doing complicated interactions with the data, just "SELECT" everything in order and display it. In those kinds of applications, consistency and atomicity doesn't matter much, and a NoSQL database might give you lower latency.