URX Raises $12 Million, Sets Sights on Links Inside Apps

&gt;Also on Monday, the company released a new technology it calls OmniLinks, a special type of “smart” web link designed to help developers direct users to either a mobile app or a traditional Web page, depending on the device they’re using.<p>What happens if someone is using a phone but wants a real site rather than having to install permission-happy bloatware as so many sites&#x27; apps are?

How can URX lock in customers?<p>It seems like their deep linking method could be replicated easily (i.e. someone could build a site which generates deep links on demand, in the same way as URX does, even using the existing designed-for-URX tags in the HTML of the source page).<p>Is omnilink just part of their strategy?

Great batchmates building a great company. Many congratulations to John, James, Andrew, Nate and the whole team.

Sounds like a poor mans Android Intent. Why would an app developer include yet another third party service in their app?