This got me to thinking about discoverability, seo, and distinction in general. Acquiring the domain name is one thing, but getting your business or app popular enough to outmuscle established businesses with less hip domain names is another.<p>The domain and term [limelig.ht] caught my eye.<p>In this instance, if you'd like to be known and searchable simply with the term "limelight" you'll have to beat out, limelight.com (Limelight Networks), a 1952 movie of the same name, and the dictionary definitions (wiki, etc.) for the term (it's actually not that bad really).<p>At this point, even if your domain name is [getlimelight.com], you'd be counting on the same seo, success, and buzz as you would by using [limelig.ht], except that you wouldn't have to explain to anyone that, "it's limelig dot ht".