Men prefer websites designed by men

The article contains a couple claims I'd never heard before. I did a quick search:<p>– The linked article is all I could find about men having better stereoscopic vision.<p>– All women being able to see a fourth primary color is not at all agreed on, but there may be some who can: <a href="http://en.wikipedia.org/wiki/Tetrachromacy" rel="nofollow">http://en.wikipedia.org/wiki/Tetrachromacy</a><p>I don't see how either trait necessarily correlates with being a better hunter or gardner. Are people who see a fourth primary color better at picking the ripe tomatoes? Maybe. But <i>it makes sense</i> isn't science.

A pretty useful article though the heading for here might be more compelling if framed in context of what interface aspects appeal more to men versus women or something along those lines. Money quote for me here:<p>"They also prefer sites with moving objects, machines, tall buildings, violent themes, male figures and caricatures. Women prefer rounded lines, more colour and detail, unusual typography, static objects, low rise buildings, female figures and smiling faces."<p>And also why this matters:<p>"She said: "Organisations can either 'turn on' or 'turn off' their male and female customers. Studies show that if a customer perceives something as beautiful the are likely to pay up to 66 per cent more for the product.""