Video to Appear in Paper Magazines [Worlds First]

I wonder how difficult it will be to reload the thing with your own video.

I like the integration with HN comments. Seems like the level of the discussion found here is growing in reputation. Wonder what will happen when more blogs begin doing this.<p>I don't think the quality of comments will drop because people avoid saying something stupid. What do you think PG?

How is this the world's first? Esquire's version:<p><a href="http://www.esquire.com/the-side/video/e-ink-cover-video" rel="nofollow">http://www.esquire.com/the-side/video/e-ink-cover-video</a>

So, eventually, do we just throw away the magazine like all others?!

According to a friend of mine who works at EW, this will only be available in NY and LA, and only to _some_ subscribers in those markets.

This isn't going to do my attention deficit any favors when it becomes widespread.

If this is really possible, why don't we see this technology in more places?

It would be much cheaper to have a pattern and an iPhone app that displays a video in place of the pattern when you point it at the page.<p>You could have a whole virtual world , a kind of 'augmented reality' that way. :-/

Sounds unlikely, but not impossible.

When people ask me about 'traditional media dying' I try and explain that traditional media is 'influx' and that there will always be advertising offline... hence companies like www.tapinko.com and Eclipse Systems can/will be ok.