I thought it would be interesting to see how <a href="http://www.useronboard.com/" rel="nofollow">http://www.useronboard.com/</a> stacks up, based on some of the feedback dished out in those teardowns. Some quick notes, based on <a href="http://i.imgur.com/mIwr3TS.png" rel="nofollow">http://i.imgur.com/mIwr3TS.png</a>, and assuming that the goal is to sell copies of the book.<p>- There's no call to action at all<p>- Assuming someone who lands here would have some idea of what user onboarding is, the page doesn't say specifically how this will help me get better at it. Just gives me a definition which I (probably) already know.<p>- Mentioning brands I recognise (Spotify, Pocket, Pinterest) is good. Makes me curious to know more. But I'm not sure exactly what a teardown is.<p>- Ahhh, so there's a book that I'll like if I enjoyed the teardowns. I guess I'll look at a teardown and then maybe I'll look at the book afterwards.<p>- Once on a teardown page (eg. <a href="http://www.useronboard.com/how-shopify-onboards-new-users/" rel="nofollow">http://www.useronboard.com/how-shopify-onboards-new-users/</a>) there's nothing mentioning the book at all.<p>- I am now addicted to teardowns and have forgotten about the book. The Training & Contact links at the top do not get my attention. Which is a shame because I think <a href="https://www.useronboard.com/training/" rel="nofollow">https://www.useronboard.com/training/</a> does a pretty good job overall.<p>- Completely ignored the Latest Posts bit at the bottom of the homepage. Looks very similar to the Less Accounting one (<a href="http://www.useronboard.com/how-lessaccounting-onboards-new-users/" rel="nofollow">http://www.useronboard.com/how-lessaccounting-onboards-new-u...</a>)<p>Maybe it's not actually trying to sell very hard the book and I'm over thinking it a bit, but I did find it interesting to try and apply what I'd just learned.