How One Article Increased Sales 22% - From a small e-commerce owner

Is it just me, or is this article borderline incomprehensible?<p>Pull quotes dropped right into the text flow, relating to nothing, and unclear in their import. Check.<p>Graphic design pushing text to the margins? Check.<p>7 different colors of text on the page? Check.<p>Sentences that lead in one direction but never deliver ("small e-commerce boutiques have no <i>perceived</i> incentives to share what they make")? Check.<p>Redundency? Check.<p>Hard to interpret figures (18.3% for indirect networks? 18.3% of what? Profits? Conversion rate? Traffic?)? Check.

I sort of preferred the last article because it was directly connected to your business selling designer shower curtains. It embraced "We sell artsy $30 shower curtains, and you know what sells artsy $30 shower curtains? Beautiful photography sells artsy $30 shower curtains, that is what." That is both intellectually interesting to me and, hey, they are nice shower curtains.<p>The new article is sort of wandering into that weird Internet marketing/social media haze where you have a blog to Twitter to send people into your autoresponder so that when they sign up to your RSS feed they can... BAGH! Shower curtains! Stick to the shower curtains!

I was surprised by how much attention my last article got, so I want to encourage anyone who might be interested in writing their own to just do it.<p>The last article: <a href="http://news.ycombinator.com/item?id=723826" rel="nofollow">http://news.ycombinator.com/item?id=723826</a><p>-Leo

did not read, but like the @dcurtis-like format

What does the blue and green in the bar graph signify?