An okay summary of landing page basics.<p>The part about 1,440 more new trial signups equaling over a million dollars per year is plain silly. Not all trials will convert into paying customers--especially when plans start at $49/month.<p>The main lesson you should take away from this is to A/B test your hypotheses. (By the way, that means <i>starting with a hypothesis</i>.)<p>Also, keep your expectations in check. Reading stories about a single test resulting in +$1,000,000 will delude you into thinking that every test will result in huge improvements. In reality, most tests <i>don't</i> have a conclusive winner. Optimization is a <i>process</i>... It is not a one-day or get-rich-quick affair.<p>Edit: Apparently it's not OK to mention I'm a marketer...? I removed that bit. If you're downvoting for some other reason it would help me if you explained.