> They wanted to hire Jimmy Iovine. Apple needs to make more deals with the entertainment industry, and by all accounts, having Iovine on team Apple will help.<p>When Apple was putting together the iTunes music store, Steve Jobs bought a condo overlooking Central Park in Manhattan. He had no intention of moving from his home in California, but he knew that he would need a place to wine-and-dine the record label executives, and even the penthouse at the Ritz wouldn't cut it.<p>I don't think people really appreciate how much Jobs "got" the entertainment industry. He knew not only how to work with, and negotiate with, entertainment industry executives, but he was also the head of a ridiculously successful movie studio himself.<p>Apple without Jobs doesn't have to worry about design, as Ive's team has that (mostly) under control, they don't have to worry about marketing, as Schiller is still one of the best at what he does, and they definitely don't have to worry about operations with Cook at the helm. What Apple without Jobs is still missing (if they still care about being in your living room) is someone who really understands the entertainment industry.