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How I increased conversion on my checkout form by 60%

13 点作者 pud将近 11 年前

3 条评论

emilv将近 11 年前
And the user still has no way of ensuring the safety of the underlying transport. How do I know the form is going to be sent over a secure link after a push the button? Who will get this credit card? It doesn't say anywhere. But the blog post tells me the info is going to be sent to a third party, but that is not explicit in the form. I hate that "security" is all about meaningless icons, not about being transparent to the user.
评论 #7857627 未加载
CPLX将近 11 年前
Interesting to see that adding a useless drop down card type selection has a positive effect. Would be curious to see A/B results for that aspect alone.
评论 #7855144 未加载
fishtastic将近 11 年前
Can you simplify the form and save user's time by figuring out the type credit card from the number? (IIRC, all Visa cards start with 4)