My thoughts, in the order that they occurred to me:<p>- The first thing I looked at was the carousel slider. Unfortunately it was completely useless and told me nothing about the service. "Lower body warmup"? "Power for sprinters"? What? What am I looking at? Get rid of this.<p>- OK, I see the description below the slider now. This should be front-and-center, instead of some random stock images. But now I'm prompted to "sign up". Well, that's not very compelling. Why should I sign up? Saying "Well because this is a site where I can track progress, blah blah..." is not really an answer. Instead of a stale description you should highlight the <i>benefits</i> of the service. For example: "People who plan, track, and share their workout progress are 50% more likely to meet their fitness goals." (Button) [Get Started]<p>- I thought the "Fat Loss" and "Build Muscle" titles were links. They're colorful, large, and underlined... They look <i>a lot</i> like links. So do the subtitles below them ("Workout Plans", "Meal Plans").<p>- The other homepage sections just seem like a collection of random stock images. Again, the titles here are very stale and don't compel me to do anything. The visitor still has little idea of what's going on here, and is wondering why they shouldn't just close the tab. Instead of showing random stock photos, use the space to highlight benefits of the site and entice them to give it a try.<p>(I help startups with this sort of thing. See profile for more info.)