I think it's safe to assume that they'll ride the top charts for a while and this product will definitely give them a really solid return. However, I wish they'd paint a more realistic picture for AppStore publishers... but I doubt I'm their audience in this blog post. :)<p>- 4 team members (based on props in blog)<p>- $5,999 promotional MacBook contest<p>- high quality promo video, mkting material, etc. ($$)<p>- tap into large MacHeist audience<p>- TapTapTap was one of the first on the store, Classics and WhereTo? got them a nice following of fans.<p>I'm not trying to sound negative here, I think TapTapTap deserves everything they have coming for their amazing products. But this post is the tip of the ice berg, so try not to get disillusioned that the AppStore is lush with $$$ for indie developers... a majority of the time it's the exact opposite.<p>What's worth noting about TapTapTap is how they approached the launch of Covert and the level of polish in the 1.0 release. I really believe you need to come out with a BANG if you want an honest shot at the Top 100. Trying to get there with iterations is definitely an uphill battle.