Another thing that amazon can do with a phone is offer better service:<p>1. It could deploy it's mayday service , to get you a customer support rep on your mobile , which will help you install that TV. Rep would also have access to the phone's camera , so he could "see" the problem.<p>2. Amazon could develop an augmented reality app to make this process even more efficient and simple. Having 3D augmented reality might also make it simpler and more effective.<p>3. Combine 1+2 to gain better cost efficiencies in support.<p>If this succeed, amazon could implement another step in it's mission of being a complete business infrastructure solution.