My initial thoughts are:<p>- Exclusive rights to the brand name. [You mean you invented the name and you're going to let me use it?]<p>- Ownership of dot-com domain. [£3/year]<p>- Professionally designed logo. [search for "logo" on google, find one you like, try and copy in Inkscape like I did [1]. It's not gonna be brilliant but it will probably be as good as the ones shown and you can change it later when you're earning £££'s]<p>- One page business plan. [Download a business plan template, fill in the questions. Fair enough though, this guy might be a genius at this stuff but I'd need to know a LOT more before spending $500]<p>- One hour personal consultation. [I can talk business-y stuff for an hour too. Especially if I've got a one page business plan I can go through point by point.]<p>And let's say that the person selling these is a professional entreprenuer with the correct experience, and that these are a <i>bargain</i> because you're going to get invaluable advice on starting up. Well - he/she hasn't done a very good job of conveying that on the site itself....?<p>[1] - <a href="http://simplyapped.com/" rel="nofollow">http://simplyapped.com/</a> (haven't finished this site yet by the way)