Ok, that is pretty neat. There seems to be a lot of interesting innovation here that Google just sort of missed. (in particular the orientation aspect of accessing alternate views, which could be very powerful if done well).<p>In some ways it seems like Amazon is disproving my theory that if you open source a big chunk of code that is ok because your level of expertise with the code will always insure you can out execute folks who are not the 'originators.' But that doesn't seem to be the case with Amazon here.