I'm trying to help a small software services company get more clients (and more work). This company is based in India but solely focuses on the US market. They've been been making money through client projects - mostly magento, opencart, wordpress development and customization as well as making mobile apps for clients.<p>They never had a dedicated sales guy or BD team. In the past, they got all their clients through SEO and targeted keywords. Since a couple years, they haven't been getting much traction and revenues are down. Cold calls, cold emails and reaching out to old clients isn't providing them any sizable leads. They can't afford a full time sales rep in the US. I thought of trying elasticsales.com but they seem to be booked. Other option would be trying with salesinvaders.com and see if they get any results.<p>Given the scenario, what would be the best way to help them out? Are there any other cost effective ways of getting more clients?
What were their SEO keywords? Since specialisation and niches are the key to knowing who to target I would suggest they start there.<p>Where they target "magento developers"? Then they were not specialising much - try targeting 500 digital agencies in the USA and offer to sub contract their maintenance work and updates (ie keep old clients happy)<p>Where they targeting industries? Such as ecommerce for hair products? So start by identifying all the hair websites out there, collate a report on the quality of ecommerce, security vulnerabilities, then cold call to sell that and then follow with your services.<p>Expand into products - magento addons, etc. if these guys are any good they will have three internally used anyway<p>Do not hire lead development companies - never heard anything good of them.<p>Do not hire a bizdev person till the CEO can do the job themselves so knows what to ask for.
You'll want to explore a number of potential Independent Sales Rep firms in order to find a good match.<p>Recommending reading ><p><a href="http://www.inc.com/guides/2010/09/how-to-work-with-independent-sales-reps.html" rel="nofollow">http://www.inc.com/guides/2010/09/how-to-work-with-independe...</a><p><a href="http://www.inc.com/geoffrey-james/how-to-hire-your-first-sales-rep.html" rel="nofollow">http://www.inc.com/geoffrey-james/how-to-hire-your-first-sal...</a>