The ideas exposed in the article aren't new. Now we just use all these hipsterish technologies that we hope to magically solve our problems by just sticking one's output into another's input. If we think about what happens in a single machine while processing data we have had exactly the same problems for decades. How do you process 2 CDs worth of data when you only have a 486 with 4/8/16Mb of ram ?<p>- Historically, the data rarely (never) fitted into memory and was at least 100x larger than it.<p>- If we want to have it for the long run we need to store it on disk. Smarter, dumber, compact or verbose .. you have to do it.<p>- We have to make sure we spend the little CPU time we have on processing data not jiggling with it. Map-Reduce jobs takes ages to initialize and burn CPU just to read and write to file partitions.<p>- If you have a long processing pipeline there are two major concepts that we use: buffers and pumps. Files, cache, DBs act as buffers. Kafka is a essentially a pump with a buffer;<p>- When you process data, depending on what you compute, you need or need not multiple passes through the data. ML and AI most of the time needs such things. Descriptive stats with some smart math tricks avoids two passes. This variable number of passes is the party pooper in stream analytics. In cryptography they solved the problem by breaking down the stream into blocks of equal size. That makes sense for raw data because it is being assemble back using some buffers and pumps at some upper layers. Data wise, mathematically and statistically wise, it doesn't make sense to randomly split data into chunks and apply your choice of algos.<p>- I still don't understand why so many of us rely on out-of-the-box solutions instead trying to solve the problems, they have specifically, on their own. Why wouldn't a developer stick his java code directly into the pipeline to suck data from Kafka and do his bespoke magic. It will be super fast because it is very specific and does exactly one single job. Yes, there will be maintenance time but all solutions require that time. Instead of debugging apache hadoop/spark/Tez code you debug your own.<p>What is mentioned above just scratches the surface of the knobs and tuning points of a processing pipeline. These are decisions we need to take and expecting fast-food solutions to do it for us are completely unrealistic expectations.