There is, sometimes, a tendency on the part of young, ambitious entrepreneurs, to be overly optimistic and assume that they can gatecrash an industry they know nothing about, set up a slick website and disrupt the big, bloated, uncool incumbents.<p>Sometimes that works out but I believe that a new entrants chances of success are a lot higher if they have somebody on board who is actually familiar with the industry sector they're trying to disrupt.<p>None of Oscar's founders have worked in health insurance previously. They come from tech entrepreneur/VC, consulting and technology backgrounds.<p>Edit: Here's a good example of where some industry expertise might have been useful: <i>"..it was a design decision to limit the information presented to hospital's on what is covered in detail (like inhouse labs)."</i><p>There's currently a big trend in design towards making things simple. But there's a difference between making stuff simple and dumbing it down. Sometimes, stuff looks complicated <i>because it's complicated</i>.