That's one of the best user experiences I've seen for explaining a service to new users.<p>The very first thing I saw was a clear sentence explaining exactly what Twilert was and why I should care. If I were the exploring type, I could scroll through a lot more, but the big "Try it now" button was inviting, and it delivered just what it promised.<p>The UI for trying out a search was actually fun, and the live preview feedback was fast and confidence-building. I knew where I was and where I was going, thanks to the breadcumbs at the top, and every step delivered a clear value exchange as it led me down the funnel.<p>By the time I reached the point where I could authenticate with Twitter and start using the service, I'd been shown what Twilert was, how it worked, and what I could expect. You hooked me in.<p>Expertly done. I'm going to use this as an example for others who want to know how to lead people from awareness to engagement smoothly and quickly.