CEO. Any C-level title, really.<p>To me those titles imply a lot more structure than 3-5 employees who got enough venture capital to sustain business for about a year. Maybe I'm crazy, though.
An entire row of "directors", none of whom have more than six direct reports and no managers below them? Where I come from, those are called "leads".
"Happiness Hero" in the recent Buffer salary breakdown made me cringe. Customer service is an important role at a startup, but I couldn't tell another person that job title and not feel like a joke.<p>There's no way of knowing this, but I'd be willing to bet that it's deterred potential hires in the past.
There is a local startup where literally every single employee from the CEO, to a developer, to someone in marketing has the same job title: brander. Imagine being a developer and having to put "brander" as your previous job title.
Everybody at the Nerdery is "co-president"<p><a href="http://nerdery.com/copresident" rel="nofollow">http://nerdery.com/copresident</a><p>...but it comes from a good place in memorandum of the tragic loss of one of the co-founders of the company.
I worked at a startup with a star-themed name that made an internal CRM called Astronomy. Then, they hired someone to manage it and their title was Astronomer, when it should have been something like Sales Associate.
Years ago, while working at a VC firm (in the office pool) my wife got to pick her own title. I convinced her briefly to go with business cards with the title: Floccinaucinihilipilificatrix
Web Spinner was one that a company I worked at used to label Web developers. Personally, I don't want the word "spinner" associated with me in any way, even if I was a DJ.
Chief Innovation Officer always struck me as odd. Sort of says 1 person heads up innovation. Chief Techie<p>Startup titles should be jobs, not titles. Sales, Marketing, Development, QA.
One company I knew had a "Director of Clever" and "Director of Delight" or something similar. They're out of business now. Nice guys though.
Anything relating to culture. If you think you can control your company's culture from the top down, then you don't understand what culture is.