As a person that's bought an electric skateboard in the past and a lot of other dumb stuff, I feel like I have a decent grasp on the target market here... but I couldn't buy one of these, they just look so dorky. It's like wearing cement shoes or something. Way too bulky and garish. And the marketing video.. ugh. Like the shirtless dude and the weird slow-mo cuts and the obvious pandering to a male audience? It just gives off a very desperate vibe. If they have to go to such great lengths to make it seem "cool" you can be almost assured they realize exactly how uncool it looks.<p>The other thing is, your target market is basically college students to start with (probably), or kids. 400+ is out of their range. I think you can get away with cheap/functional+dorky (regular skates), or expensive+cool, but you can't do expensive+dorky (segway territory).