Any ideas why we'd start receiving abnormal direct traffic to our site after testing out a Facebook ad for one day?<p>Our traffic isn't huge, but on a typical day we receive around 300 direct hits with a 32% bounce rate.<p>After running the Facebook ad for 24 hours (it then expired), our direct traffic went to around 800 hits with an 86% bounce rate.<p>It appears that all of the new direct traffic is from the US, but it's from pretty obscure locations.<p>Any ideas?<p>Thanks,
T