Tracking Mobile Phone Usage During World Cup Final

Some people were asking what the USA graphs looked like during the NED vs. Argentina match. Similar, but a bit less pronounced on the dropoff. I still can&#x27;t get over that 30 minute lead up to the game. I feel like I&#x27;m missing what that actually is.<p>Here&#x27;s a link to the tweet &#x2F; picture of that graph. <a href="https://twitter.com/dustywes/status/488787721960583168" rel="nofollow">https:&#x2F;&#x2F;twitter.com&#x2F;dustywes&#x2F;status&#x2F;488787721960583168</a>

To me one of the more interesting trends is the sharp downwards drop during PKs. I wonder if the &#x27;phone burying&#x27; that happened during PKs is a result of people not wanting to miss it, not wanting to hear about the outcome from others, or a little of both?

Unrelated to the topic: that logo animation (as you scroll) is very distracting.