Analytics I don't need to analyze? Who came up with that tag line? They're not analytics, then, right?<p>"Crashlytics - mobile data you don't need to analyze"<p>"Crashlytics - making mobile analysis dead simple"<p>"Crashlytics - even a caveman can do it"<p>Reminds me of that scene from Beavis and Butthead:<p><pre><code> Beavis: Bunghole!
Some guy: What's a bunghole?
Butthead: You're a bunghole, bunghole.
Some guy: You can't use a word to define itself!
Beavis: Shut up, bunghole!
</code></pre>
That said, the new stuff looks well done. I'm not much of a mobile analytics person, but if I'm not mistaken, a lot of services already do this trending / predictions thing for cyclical processes, letting you know when abnormal things happen smartly (without you having to manually set thresholds for alerts, etc).<p>It seems to me that the real problem with analytics is context. More granular data doesn't automatically answer questions, and the amount of time spent on a particular page vs page views doesn't necessarily mean anything without context.<p>I dunno. I guess I'm just not the target market, here.