Ha, what a disaster G+ has to be for Google. They must kind of be looking at it like "ew what do we do with this thing now?"<p>They should've taken a more holistic and serious approach to bringing your offline identity online. Instead they tried to copy FB. They should've just called it Google Identity(with the same level of seriousness as Youtube's copyright protection product: Content ID) and provided real-life perks with associating say your Driver's license number with it which maybe would allow me to renew my driver's license much more quickly. I don't know. G+ is just <i>weak</i>.<p>I mean at the end of the day, they DO have your identity. I'm sure their algorithms could within a certainly small margin of error determine who I am to a reasonably high degree of probability based on nothing other than lines in a bunch of log files(DoubleClick Ad requests on various sites, YouTube video watch times, Google Searches based on time of day/location, mobile usage, etc); again, regardless of where or when or how I use Google(i.e. using igonito browsers, using a friend's phone, using a computer an internet cafe, etc.). So why not throw all that information under one umbrella, Google Identity, and provide it to me once I claim it.<p>They're likely able to treat online "behavior" as essentially unique online fingerprints and can just associate that with individual users; that is, they don't really need uniquely identifying data(unique IDs, usernames, etc.), they just need to watch your online activity(regardless of if you're logged in or have identifying cookies, etc.) for a while in order to identify you.<p>I assume it's because consumers probably aren't ready to know just how much data Google actually has on them AND how much information can be extracted from said data. It's likely pretty accurate and pretty scary.