Another step in the master plan:<p><i>Almost any new technology initially has high unit cost before it can be optimized and this is no less true for electric cars. The strategy of Tesla is to enter at the high end of the market, where customers are prepared to pay a premium, and then drive down market as fast as possible to higher unit volume and lower prices with each successive model.<p>Without giving away too much, I can say that the second model will be a sporty four door family car at roughly half the $89k price point of the Tesla Roadster and the third model will be even more affordable. In keeping with a fast growing technology company, all free cash flow is plowed back into R&D to drive down the costs and bring the follow on products to market as fast as possible. When someone buys the Tesla Roadster sports car, they are actually helping pay for development of the low cost family car.</i><p><a href="http://www.teslamotors.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me" rel="nofollow">http://www.teslamotors.com/blog/secret-tesla-motors-master-p...</a>