They are overstated the naivety of the "naive" approach.<p>The article states:<p>'directly fetch all the photos that the user followed from a single, monolithic data store, sort them by creation time and then only display the latest 10'<p>That isn't how the query would work. It is implying that the query would return all the results, clearly it would only return 10. I haven't read all the details, I'm sure Instagram does something better then this basic SQL now but it is silly in a technical article to overstate the problem in such an obviously incorrect way.