Yahoo Is Buying Mobile Analytics Firm Flurry For North Of 300M

Very interesting to see this possible acquisition especially considering last year their CEO was quoted saying regarding a 2014 IPO.<p>&quot;I consider an IPO an entrance,&quot; he tells us. &quot;We don&#x27;t have a choice, our volume is too high and our scale is too big for anyone to absorb us.&quot;<p>They&#x27;ve raised over $60M, so maybe they have cooled off quite a bit and seems they are about to get &#x27;absorbed&#x27;<p>Source: <a href="http://www.businessinsider.com/flurry-ipo-and-ceo-simon-khalaf-2013-9" rel="nofollow">http:&#x2F;&#x2F;www.businessinsider.com&#x2F;flurry-ipo-and-ceo-simon-khal...</a>

So if they raised close to $74 million and sold for $200 to $300 million, where do you think that left the founders and early employees?

This is a genuine question: where is Yahoo getting all this money from?<p>I think the average internet-goer (myself included) would probably be surprised to hear they&#x27;re profitable enough to have made so many large purchases recently...

It seems like they were bailing out. If estimates say the company was worth ~700M and they sold for 300M and they were &quot;racing toward a sale&quot;, seems to me Yahoo will have to revive it somehow if they want to make their money count.

This is now on the Yahoo Tumbler:<p><a href="http://yahoo.tumblr.com/post/92461312524/yahoo-to-acquire-flurry-to-strengthen-mobile-products" rel="nofollow">http:&#x2F;&#x2F;yahoo.tumblr.com&#x2F;post&#x2F;92461312524&#x2F;yahoo-to-acquire-fl...</a>

This may be a good place to ask this: Does anyone have experience using Flurry Analytics and Google Mobile App Analytics in production? We&#x27;re comparing the two, and would love to get opinion from people, who have used them in production, about the not-so-obvious pros and cons.

According to an update, the purchase price was between $200-$300M (not north of 300M).

A little over 2 years ago Yahoo discontinued[1] their Web Analytics Product. Nice to see them back to this space. I wonder for how long.<p>[1] <a href="http://marketingland.com/yahoo-web-analytics-to-be-discontinued-14223" rel="nofollow">http:&#x2F;&#x2F;marketingland.com&#x2F;yahoo-web-analytics-to-be-discontin...</a>

Do people think this is a move to compete with Facebook&#x27;s Parse acquisition?

cue another round of mobile analytics startups.

It&#x27;s really a good time to start your own mobile company and sell it to Yahoo. Easy money.

From their site[0]: &quot;Flurry sees 165B app sessions across 1.4B devices each month&quot; so... even if Yahoo could turn each session into $0.05 of revenue, they could make it a $100b&#x2F;yr business.<p>0: <a href="http://www.flurry.com/solutions/publishers" rel="nofollow">http:&#x2F;&#x2F;www.flurry.com&#x2F;solutions&#x2F;publishers</a><p>edited for order of magnitude error