My other favorite "scalability" study is from WhatsApp:<p><a href="http://www.youtube.com/watch?v=c12cYAUTXXs" rel="nofollow">http://www.youtube.com/watch?v=c12cYAUTXXs</a><p>That's 'Billion' with a 'B': Scaling to the Next Level at WhatsApp<p>(that walk title was create before the acquisition and was mean to imply message count, after the acquisition it got a secondary meaning).<p>The one thing that is fascinating about it, is how small their team was compared to the volume and complexity of the operation.