While the idea seems cool, as far as the home page is concerned, I found the colors jarring, the illustrations unsettling (especially that first one), and the text mostly empty of meaning.<p>There are 4 paragraphs spread out over something like 1600 vertical pixels.<p>When I saw that the video was not only in that same "clown on acid" visual style, but 2:45 long, I bailed hard.<p>Pairing mental associations seems like the kind of thing that should be demo'd on the home page, not buried behind a signup wall.<p>In other words, you need to provide value upfront. By upfront, I mean within the first 500 pixels of page height.<p>edit: I'm not affiliated with these guys, but they showed up on HN recently and I found their site compelling. <a href="http://www.timeful.com/" rel="nofollow">http://www.timeful.com/</a>