These business models usually face a problem of one ad view not being enough to incentivize someone to watch it. I like the penny auction spin you put on that. Clever.<p>That said, is your ad network aware of this and okay with it?<p>How do you verify these are real viewers? There are a lot of "attack" vectors here... automated servers + proxies, or even just somebody with a clickbot on their home computer cycling through videos and buying an item once its price goes below what they can sell it for elsewhere?<p>Also, why would your users not just buy giftcards at any number of the discount gift sites, many of which offer higher discounts than you, without the need to watch a video?<p>I'm very curious about the economics here, because I find it hard to imagine you could win all these "startup of the month" type accolades without thinking this through.