This is how disruption works. Fiverr are doing to the graphic design industry <i>exactly</i> the sort of disruption that many of the startups we admire have been doing in other sectors for years - vastly reducing the price to the end user by using software to connect them with the lowest cost supplier. Exactly as the taxi industry decries Uber saying UberX isn't as professional or safe or fast, the design people are saying that the user is getting a raw deal as the product they buy is demonstrably inferior, stolen, ill-thought and slow. Just as Google did to advertising, Youtube did for television, Spotify did for music, and AirBNB did for hotels.<p>The incumbents all said the upstarts offered a worse service while failing to understand that there are huge numbers of people that don't want, or care about, the 'essential' qualities that the incumbents insist on selling. Disruption is made possible where an industry charges for things that represent no value to the customer. In the case of Fiverr, fortunately I think, their customers are people who want a logo that's better than what they can make themselves but without the bells and whistles like rounds of design changes, high quality vector artwork and Pantone reference colours. Designers think they need to charge for those things. They are wrong. Lots of customers are quite happy taking what they're given if the price is low enough.<p>And one day this <i>will</i> come to the software industry. Someone <i>will</i> make a service that enables businesses to build applications for $5. Apps that work, that scale, and that are 'good enough' not to need a developer any more. We will have to change the way we sell what we do, just as Fiverr is going to make designers have to think about the way they sell their services now.