With FB & Google raking in billions and no "odds & payout" disclosures required on their advertising services, they are just cleaning out advertisers IMO.<p>And yes, FB & Google are not alone. There are many other people offering ads with little chance of payout.<p>As a small business owner and fairly experienced online marketer, I still think most PPC ads are a ripoff, especially for non-sophisticated advertisers (I've had mild success w/ Reddit ads & FB ads FWIW).<p>The fact that Facebook will construct a crappy ad for you by scraping your site is alarming (do they still do this?).<p>It's like a casino offering to bring the black jack table into your room and play your hand for you (and ignoring the probabilities).<p>I'm just frustrated that there's not a lot of transparency on what you should expect in terms of payout when you advertise on these PPC sites.<p>The advertiser bears almost all the risk of the ad and can't get a refund if it totally bombs - which if FB is going to do the ad for me, why not offer a refund if it bombs?<p>The US government makes online gambling illegal but doesn't take a second look at PPC ads? Hypocrisy, IMO.<p>The isn't the most elegant prose I've written, but I want to see if others share my opinions and if there might be a good solution out there.
Either you're doing it wrong, or your product is not made for PPC. You'll find it's massively successful for many companies.<p>And why would there be transparency on payout? There are plethora of variables that are out of control of the network. A why would they bear the risk of your conversion ability? I suspect you're one of these people that 'nothing is their fault'. PPC is no more gambling than Ebay is.