I was expecting a big, tearful "OMG I did it and I am sad, forgive me" or something, but actually, there was nobody confessing to anything. It was a story about how a fake reviewer was found out, no more.<p>Misleading title.
<i>So the Atlanta lawyer did what many of us would – he surfed to Amazon.com and began</i> trolling <i>user reviews for high-end espresso makers.</i><p>This brought a completely different scenario to mind from that which the writer intended :)
Remember, only the dumb ones get caught. Fake reviews put up by clever PR firms would not be discovered so easily.<p>This also shows that Amazon doesn't even do the most basic of automated checks for fakes.
I can never bring myself to trust Amazon reviews. I'm a big Consumer Search fan, tho.<p><a href="http://www.consumersearch.com/" rel="nofollow">http://www.consumersearch.com/</a>
I gave up on Amazon reviews years ago when I noticed that almost everything had 10 5-star reviews the first couple of days. Mom, dad, brothers, sisters, aunt, uncle, secretary, mailman, bartender, yea - that oughta do it.