So being an adventurer / go-getter / hero is walking down a concrete sidewalk admiring your surroundings through the lens of an augmented iPhone? I think that's disingenuous marketing to people like myself, and I'd focus on what it really is (gamification of urban discovery) because the current proposition comes off gimmicky.<p>When you talk about "adventure", I <i>think</i> the general consumer associates that with brands like REI, Patagonia, North Face, Cabela's, et al. Perhaps this is my own personal bias speaking but my gut says otherwise. Lastly, if I was in the military sacrificing my life to protect SuperTrip, I'd probably throw a fit about the "true heroes" phrase too. Is this app going to jump on a bomb for me?<p>My advice would be to pick a market segment and laser focus on it and then grow from there (or pivot). Maybe it is "adventurers", in which case you need to ditch the urban scenery.