Add Value Rather than Price Cuts to Win Customers in a Recession

The best way is to actually create jobs (i.e., provide earning opportunities for the consumer), via your product or service. This helps to develop additional sales in the long-term from those earnings, as well as the all important "brand loyalty", in a recession. Take a note from what sites like <a href="http://www.ideaoffer.com" rel="nofollow">http://www.ideaoffer.com</a>, and <a href="http://www.udorse.com" rel="nofollow">http://www.udorse.com</a> are trying to do. But kick it up a notch.

Did anyone watch the interview with PG last night at TC50? <a href="http://www.techcrunch.com/2009/09/14/tc50-backstage-why-paul-graham-was-so-mean-and-which-of-his-companies-will-ipo/" rel="nofollow">http://www.techcrunch.com/2009/09/14/tc50-backstage-why-paul...</a><p>He said that in boom times you advertise your product as "twice as fast for the same money"; in a recession, "same speed, half the cost."

I think that adding value, combined with a new/powerful message, will yield profound results during a recession...