I think it is an interesting strategy, creating what is essentially an alternative to ARM/Mali as a single license SKU. There are rumors floating around that this chip is in a soon to be unveiled Chromebook. I take those with a large grain of salt since every hardware vendor seems to say "This is in the next gen (Google/Apple) device!"<p>Would love to see additional competition here, but Imagination has not been very forthcoming in the past on specs, so maybe Surface material rather than Android/Linux material.