This is a valuable lesson for all of us, but I believe can be stated differently, which will enable an even more profound result to take place for all of our ideas. People often ask themselves, what is it in for me, and if the product/service that you are developing can not answer this question in a appropriate fashion, then the user will become a non-user! How is the product or service going to benefit my life? This should be the first question that all of us entrepreneurs are answering on behalf of the audience that we are looking to capture…