Pricing for the UK seems kind of expensive.<p>Letter sending is often touted as being one of those things that's actually a lot more expensive than you think it is, and I think Lob are leveraging that common "wisdom". I don't really believe the Total Costs that are touted ($15.00 to send a letter), but it's interesting thinking how much this could therefore save.<p>I think there's also a huge potential here to partner with Mail Scanning Services. If I can charge you $1.60 to send a physical letter, and a mail scanning service can charge the same to receive said physical letter - then we're both in a position to cut out the middle man and essentially charge you $3.00 to send and receive an email.<p>That's a frighteningly efficient way of making money.