I love products like these. Slices right through all the promotional noise like "fun drivers," "fast pick-up times," "clean cars," etc and gets right to chase -- price.<p>At the end of the day, they are all taxi services in my book. Whichever gets me from point A to point B the cheapest wins my dollars. Fast pick-up times, a sexy functional app, and other common sense differentiators are expectations now, not selling points.