The well-deserved success of Mint, and what other businesses can learn from it.

Can I get a success story for ClickTale or CrazyEgg from someone who doesn't have a straight-up web app? I see how valuable this could be if converting leads to paying customers just meant moving them to a signup form, but my conversion process usually involves a phone call at some point.<p>I have a blog and a product site, and I register people for downloadable evals. This stuff seems like overkill. Am I wrong?

<i>first big payoff for a Web 2.5 company.</i><p>Why do tech companies and media have to compartmentalize business into discrete iterations? This isn't software; we have some larger events that can act as Game Changers, but there's more continuity in the evolution of tech business than what seems to be perceived.

I've been contemplating clicktale all week. Had to click on that headline...wish the article elaborated on some of the ways they used the heatmaps, user movies, etc to influence their design decisions.<p>Anyone else have experience with Clicktale or CrazyEgg? Do you find it useful for improving your visitor conversion rates?

It's nice to see a company with that kind of valuation and user base not just blowing cash on Super Bowl ads (I'm looking at you, Pets.com).