Looks like they wrote up a piece about how the project came together at Poynter too:<p><a href="http://www.poynter.org/latest-news/mediawire/270633/news-for-the-minecraft-generation-gannett-experiments-with-virtual-reality/" rel="nofollow">http://www.poynter.org/latest-news/mediawire/270633/news-for...</a><p>As per usual, the analysis by the biz folks at Gannett makes no sense:<p><i>> To help gauge reader reaction, Gelman said the Register may hold town hall meetings or other events where Des Moinesers will be able to pass around headsets and experience the farm tour. He said he’s especially interested in hearing feedback on the presentation from the target demographic.</i><p>Because clearly it's Des Moinesers who are the ones curious what experiences on a farm in the midwest are like.