What a great idea. It sits quite well in the spot of giving people with a passing interest in birds, and nature in general, quite a decent amount of information. It might even be a gateway app, transforming casual users into full-time birders.<p>What I think might be missing is some form of call to action where people could engage with local groups or NGOs to find out about organized field trips and other events that would better inform people about a range of conservation issues and make them more aware of the world around them.<p>The work that the Cornell Lab of Ornithology is doing is pretty interesting. There are many online databases for recording bird sightings but as far as I know eBird is the only one with a strong focus on data quality and monitored by network of local volunteers that work as curators and moderators. They are also leaders in making the data open through their API which is generating a lot of useful projects and ideas.<p><a href="http://ebird.org/content/ebird/" rel="nofollow">http://ebird.org/content/ebird/</a><p><a href="https://en.wikipedia.org/wiki/EBird" rel="nofollow">https://en.wikipedia.org/wiki/EBird</a><p><a href="https://confluence.cornell.edu/display/CLOISAPI/eBird+API+1.1" rel="nofollow">https://confluence.cornell.edu/display/CLOISAPI/eBird+API+1....</a>