They're completely missing the mark in selling their product, like really really really far off. The only takeaway I got from their homepage is "save $500 over web ex over a year". Ok, that's a +1. What else? Hello? Anything?<p>So they should understand that there are people that currently use tools like this, and there are people that don't. The people that don't, well, that's hard, because you have to explain how the service can benefit them. The people that do use these kind of tools, well they all have their gripes. So that's an easy sell. Assuming you are focusing on those gripes. Or giving a service of equal quality, but less money.<p>So, looking at the people that already use these tools (myself included), I need a comparison chart. Tell me how you are better. Saving money alone ain't gonna cut it. Lay out all the reasons for me in as simple a way as possible. If saving money is the only thing you're selling me, well, my only assumption can be that I save money for a lesser quality product.<p>That homepage is hella cluttered, but isn't doing any convincing.