Imagine a graph, with "effort" on the x axis and "value" on the y axis. I think you're down the bottom-right. I just don't care very much about remembering which movies to watch. That's not to say I wouldn't find any value in your site, just not enough to bother keeping around in my brain. Definitely not enough to sign up for.<p>So you need to either be less effort or more value.<p>It's pretty tough to significantly raise the value of what you're doing without fundamentally changing your idea. More integrations would help, and social features maybe (assuming you got the numbers for that to kick in), but ultimately it's not really going to improve my life that much.<p>Finding ways to be less effort could be a bit more fruitful, though. As others have suggested, I'd remove the signup requirement or delay it as much as possible. Improving the UI would be a good idea, not so much in terms of how it looks, but in terms of making it as fast and low-friction as possible to use.<p>One angle you could try is to add a super simple hook to get people started. Like, the front page just says "What's your favorite movie?" and an input box that does a search with auto-complete and live-updating results. When you pick the movie, it pops up a few recommendations. Each suggestion has "have you seen? yes/no", if yes: "did you like it? yes/no" that feeds back into the recommendation system. If they haven't seen it, a mini-blurb + "show trailer" + "want to see? yes/no".<p>If you kept that all snappy with ajax and a reasonably fast backend, a person could feasibly visit your site for the first time and have 5-10 recommendations within a minute. Exactly the same service, same value proposition, just a lot less effort. I think if I had visited that website instead of your one I would probably have a movie list by now.